Comedy.
Culture.
Live.

Founded in Toronto in 2010, JUICE Comedy was built to create a stronger home for comedy that reflects the culture, energy and diversity of the audiences we serve.

What began as an independent live comedy producer grew into a platform connecting Canadian audiences with standout comedians from Canada, the Caribbean, the United States, the United Kingdom and beyond. From intimate rooms to major theatre stages, JUICE has focused on creating shows that feel culturally relevant, professionally produced and memorable from the moment the audience walks in.

Over the years, JUICE Comedy has produced 250+ live shows and worked with an extensive roster of established and emerging talent. The company has helped introduce artists to new Canadian audiences, supported comedians as they expanded into larger venues, and created opportunities for international talent to build lasting relationships with fans in Toronto and across the country.

JUICE has never approached comedy as simply booking an artist and selling a ticket. Our work spans show development, touring, marketing, ticketing, audience growth and live-event production. That hands-on approach has allowed us to build a trusted audience while giving artists a local partner that understands both the business of live entertainment and the communities we are producing for.

Today, JUICE Comedy continues to build at the intersection of comedy, culture and live entertainment—developing original event concepts, producing tours and special engagements, and connecting audiences with some of the most exciting comedic voices working today. As the company grows, the mission remains the same: create great rooms, build meaningful artist relationships, and give audiences shows worth remembering.